Components of Deliverability
April 8, 2010 Comments Off
What Determines Deliverability: 15% – 17% Email Content 83% – 85% Sender Reputation It should be obvious from these numbers that what you’re sending is not nearly as important as your reputation. Having said that, it’s important to understand that your content can seep into your reputation. Here’s how: if your message is junk, and [...]
